Now you decided to be an insurance agent and you want to know tips about how to sell insurance. Well, selling insurance is completely different from selling anything else. You are selling promises that whatever may happen in the mysterious future, it is OK, you are OK. These tips will make you be professional enough to sell insurance effectively.
1. Get your license:
To be a professional insurance agent, get your license by applying for tests. Once the clients know that you are well-educated in selling different types of insurance, they begin to relieve and trust you.
There are plenty of companies and agencies that offer these tests. Pass tests in life, heath, home, cars and anything that people buy insurance licenses for.
The more certificates you get, the more clients who will trust you. Also certificates make you higher rated than other agents.
2. Ask and listen well:
To properly meet the needs of your customer, you need to ask the proper questions, listen carefully to the answers and understand what your customer wants well. If you sell a home insurance, the questions will be about what things are so valuable in the home and what dangers the family is afraid of. The questions will be different if you sell a different kind of insurance.
Listen to the answers and know exactly what the client needs. Tailor the policy to fit what he/she needs and make good offers. You are now in the middle of the selling process.
3. Explain Everything:
You are working in the persuasion business. This means you need to be able to explain to the client why the insurance you are selling is the best for him/her.
The capability of persuasion comes from confidence and knowledge. These two things will make clients trust you from the very first moment.
4. Talk about your experience:
You will earn a lot of credit if you bring this point during your conversation with the client. When you mention previous examples of clients you have done business with, the client will feel how trustful you are especially if you mentioned a client with the same conditions. If you are a new agent, talk about the experience of your agency.
5. Having an insurance agent does not raise the price:
Many people think that insurance policies are expensive because they will pay a high percentage to the agent. That is not even true. The agent works for a company which pays his/her salary.
Dishonest agents may exploit this point to get more money and dishonest companies develop plans around this myth to make you pay more.
Good, honest agents are those who will tailor the policy so you will pay less. Otherwise it is fraud.
The price of the policy is the first thing the client thinks about after deciding to buy insurance in the first place. The smart insurance agent is the one who follow the steps gradually till selling the policy. Think of every client as a chance to build a reputable career as an insurance agent and you will do your best.